May, 2025 (1 month)
Parsons School of Design
Masters Communication Design
Motion Graphics
For this project, we created new branding for a film fesitval and designed key pages of their website. We then had to animate the logo, website, and advertisements for the event. The Overlook Film Festival is a four-day celebration of horror, thriller, and sci-fi genres, set in New Orleans—the city renowned for its rich history and supernatural lore . Dubbed a "genre summer camp," the festival offers a blend of screenings, immersive experiences, and live events, creating an intimate and spirited environment for genre enthusiasts.
I wanted to portray both the feeling of watching a scary movie, but also the irrational fears you have in the moment. I also drew inspiration from the Stephen King covers, because the Outlook Festival is named after the hotel from the Shining. I then looked at the openings to Alfred Hitchcock films, and drew inspiration from the movement in those sequences.